Miele Nova Edition x Dragana Ognjenović

On the occasion of launching the revolutionary Nova Edition line of washing and drying machines, our team supported Miele in delivering a unique event that merged cutting-edge engineering with the art of design.

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In the prestigious setting of the Miele Experience Center, an exclusive fashion show was organized in collaboration with renowned designer Dragana Ognjenović, presenting impeccable care for the most delicate fabrics in an authentic and visually striking way.

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The strategic focus of the PR support was on a carefully selected circle of media representatives and influencers, positioning the Nova Edition as an essential element of a premium lifestyle.

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The campaign results confirmed the effectiveness of this integrated approach. Through collaboration with media and influencers, a total of 17 PR placements were generated, while the achieved reach exceeded 500,000 contacts.

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With this event, Miele once again reinforced its leadership position in the market, demonstrating that technology and fashion speak the same language when it comes to quality, elegance, and innovation.

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