VZK Laboratory – Influencer Collaborations

Through continuous partnerships with influencers, VZK Laboratory builds long-term digital communication focused on promoting dermocosmetics and raising awareness about proper skincare for both women and men.

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The collaborations center on educational and authentic content that demystifies the importance of a proper skincare routine, prevention, and daily care. Influencers create content on their channels that naturally conveys brand messaging and builds trust with the audience.

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As a highlight of this successful collaboration, an exclusive influencer event was held for the launch of the new Age ReSET line. During the event, guests had the opportunity to get an in-depth look at the new products, brand values, and key campaign messages. The campaign’s brand ambassador, Jelena Rozga, was also introduced, further strengthening the visibility and credibility of the entire project.

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The event and its accompanying content resulted in a large number of successful video posts and positive audience feedback, confirming a long-term influencer approach as a key pillar of VZK Laboratory’s digital strategy.