Superhero by Nurdor

"Superhero" is a campaign implemented by Mastercard in cooperation with the National Association of Parents of Children with Cancer, Nurdor. The central theme of the campaign was love, and the face of the campaign was the rapper Kendi, whose lyrics adorned the t-shirts, sweatshirts, and hoodies that comprised the latest Superhero collection.

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During the campaign, we had over 50 media announcements, and the organic part alone generated over 50K media value.

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