
Forma Ideale: An Evolution That Activated the Algorithms
With a leader in the furniture industry, we’ve built a long-term partnership grounded in trust.
New strategy - new results
We shifted the focus toward dynamic, organic content that people genuinely want to watch.
How did we make it happen?
- Sketch-driven moments:
We introduced humor and relatable, everyday situations that arise when furnishing a home. The result? Content that gets shared, saved, and commented on. - Practical tips & tricks:
We positioned the brand as a source of inspiration, showing how to maximize space, mix styles, and properly maintain furniture. - Interactive product storytelling:
Instead of static visuals, we brought products to life through video formats that highlight functionality and design in real time.