Ekostar Pak — 15 Years of Transformation: RESHAPE / Shaping a Sustainable Future
The Challenge
How to celebrate 15 years of success for a company that transforms the way Serbia thinks about waste and sustainability?
Ekostar Pak wanted an anniversary event that would go beyond a celebration — an experience that embodies their mission: to inspire change and show how what we call “waste” can be turned into new value.
Our Approach
Smartpoint Adria developed and executed the concept RESHAPE: Shaping a Sustainable Future, blending the symbolism of transformation, art, and environmental responsibility.
The event took place at Silos Belgrade and Medonosni vrt, two locations that perfectly reflect transformation — former industrial spaces turned into creative urban oases. The setting itself became part of the narrative about change and sustainability.
Execution
Guests experienced the story of waste management challenges, Ekostar Pak’s achievements, and the idea of “Beautiful Serbia” through carefully curated photo and art installations.
A highlight of the exhibition was a live performance by TKV (Aleksandra Petković), who painted a canvas inspired by Gaia, the planet symbolizing life, harmony, and balance.
The central part of the event was a panel discussion on the future of circular economy in Serbia, featuring industry and institutional representatives who emphasized the importance of collaboration for sustainable progress.
The celebration concluded in Medonosni vrt, with a performance by the actors from the popular show Državni posao, who humorously reminded guests of the importance of recycling and environmental responsibility.
The Result
The event became a powerful example of how a brand can communicate sustainability through experience, not just messaging.
By merging art, education, and entertainment, Smartpoint Adria created an emotional and memorable celebration that reinforced Ekostar Pak’s position as a leader in circular economy.
This project once again demonstrated our belief that creativity has the greatest impact when it serves a purpose — turning events into platforms for change.
