Dreame Smart Days

On the occasion of the ten-day Dreame Smart Days 2025 activation held at BEO Shopping Center in Belgrade, our team implemented a comprehensive PR strategy focused on maximizing visibility and public engagement.

‍

The event attracted more than 7,000 visitors, who experienced the Dreame brand vision through interactive zones and live product demonstrations.

‍

The communication campaign began with a series of strategic PR activities, including the publication of two feature articles that connected innovative cleaning solutions with topics such as environmental protection and autumn home refresh.

‍

The central PR moment was a Media Brunch and guided tour attended by 13 representatives of the most relevant national media outlets. Under expert guidance, they had the opportunity to test the portfolio of robotic and cordless vacuum cleaners, as well as personal care devices.

‍

The campaign gained additional momentum through exclusive media appearances. Two on-site TV interviews were conducted with brand representatives for Newsmax Balkans TV and the popular tech show “eTV” on the national broadcaster RTS 2.

‍

The digital impact of the event was equally impressive. In collaboration with eight key influencers, dynamic content was created, including giveaways and real-time reporting from the venue. This integrated PR and digital approach generated over 2.2 million impressions and reached more than 650,000 unique users, positioning Dreame Smart Days as a highly successful example of interactive brand communication in the local market.

‍

‍