Dreame Pop-Up Event at Beo Shopping Center
The Challenge
The goal was to create an interactive Dreame pop-up corner in the vibrant environment of Beo Shopping Center – a space where visitors could experience the full Dreame product portfolio through hands-on interaction, device testing, and engaging prize-winning activities.
The challenge was to present the innovation, elegance, and technological sophistication that define the Dreame brand through thoughtful design, content, and atmosphere.
Our Approach
Smartpoint Adria managed the entire project on a turnkey basis – from concept creation, booth production, and branding to the organization of activations and media communication.
A special focus was placed on interactive visitor experience: a testing zone where guests could try Dreame devices, educational moments explaining cleaning technology, and fun brand activations offering valuable prizes.
Throughout the event, the Smartpoint team provided on-site support, including trained promoters who guided visitors through the features and advantages of each device.
Execution
The pop-up corner was designed as a visually striking and functional space, featuring signature Dreame branding and a clean, elegant product presentation.
With carefully planned lighting and minimalist design, every product became the center of attention, while the activations further drew visitors of all ages.
During the event, a media gathering was also organized, giving journalists, influencers, and partners the opportunity to explore Dreame’s latest innovations – including smart vacuum cleaners and next-generation mop systems.
The Result
The Dreame Pop-Up Event at Beo Shopping Center successfully combined technology, aesthetics, and user experience.
Visitors were able to test Dreame products firsthand and discover why the brand has become synonymous with innovation and smart cleaning.
For Smartpoint Adria, this project once again demonstrated the agency’s expertise in creating brand experiences that inspire, engage, and leave a lasting impression.
