Dreame Balkan Launch in Slovenia
On the occasion of the regional launch of the Dreame brand in the Balkans, held at an exclusive event in Bled, Slovenia, our team designed and successfully executed a comprehensive regional PR strategy aimed at achieving maximum impact and long-term brand positioning across four key markets.
The event brought together a carefully selected group of high-profile, Tier 1 media representatives from Serbia, Croatia, Slovenia, and Bulgaria. Through a unique, interactive experience that combined an official presentation with an exclusive Media Activity Day—including a traditional boat ride to Bled Island and a tour of its historical landmarks—the region's most influential journalists had the opportunity to experience firsthand the technological superiority and vision of the Dreame brand.
The communication campaign encompassed the coordination of end-to-end media activities across all four markets. This included the creation and localization of strategic press releases into four languages (Serbian, Croatian, Slovenian, and Bulgarian), as well as proactive follow-ups with a broad database of leading national, business, lifestyle, and tech media outlets in the region.
The core pillar of this media success consisted of exclusive, high-profile PR activities. In addition to direct networking between journalists and company officials on-site, we successfully organized and secured an exclusive interview with Vivi Chang for the Serbian national public broadcaster, RTS (featured on the popular show "eTV").
The media coverage generated by this launch was 100% organic, testifying to the compelling relevance of the story and a well-executed PR campaign.
The campaign resulted in over 60 published articles across leading regional media, with as many as 25 publications achieved in the Serbian market alone (including top-tier portals and outlets such as B92, Blic, Mondo, Smartlife, BizLife, ELLE, and Svet kompjutera).
Synergized with digital channels and supported by eight key regional influencers who generated over 640,000 views, this integrated approach allowed Dreame to position itself at the very beginning of its regional journey as an absolute leader in innovation and smart home solutions across the entire Balkan region.
