Delhaize - Healthy Food Every Day Podcast Series
THE CHALLENGE
Through its "Healthy Food Every Day" (Zdrava hrana svakog dana) initiative, Delhaize has spent three years actively educating primary school children across Serbia on the importance of proper nutrition.
Following their success with younger audiences and a dedicated TikTok channel for teens, there was a strategic need for a more mature and sophisticated communication format. The objective was to bring the topic of healthy eating to an adult audience in a way that is relevant, credible, and actionable, while framing nutrition as the foundation of holistic well-being.
OUR APPROACH
We developed a strategy centered on expert-led dialogues. The goal was to feature specialists from diverse fields who could discuss the impact of nutrition on key health pillars in a simple yet authoritative manner.The content focuses on high-interest topics such as:
- Hormonal balance and longevity (aging)
- Women’s and reproductive health
- Athletic performance and physical recovery
- Mental health and cognitive function
By defining a robust thematic base and a roster of reputable guests, we ensured content continuity, diversity, and long-term educational value.
EXECUTION
Launched in early 2025, the project is produced monthly in a professional podcast studio with full-scale audio and video production. Our team spearheaded the development of the visual identity, including the logo and intro sequences, ensuring the format is instantly recognizable and aligned with Delhaize’s brand values.
A central part of the strategy is the creation of optimized short-form video content, designed for seamless consumption and high shareability across digital platforms.
THE RESULT
Delhaize has successfully evolved its "Healthy Food Every Day" project into a modern, educational platform that resonates with new target demographics. By providing expert-backed yet accessible content, the brand has further solidified its position as a socially responsible leader committed to community health. The podcast effectively bridges the gap between nutrition and overall physical and mental well-being.