Users spend 24% more time on Instagram thanks to Reels
It seems that we have finally accepted "TikTok from AliExpress"! When Instagram introduced Reels, its "new" format in 2020 (we put quotation marks on purpose because we all know where this idea comes from), many were not thrilled, mostly because they immediately noticed that it was a copy of TikTok and Mark Zuckerberg's desire to "catch the train" and prevent the migration of its users to the new, mega-popular social network.
On the one hand, we can't blame him, but on the other, isn't there really a way for Meta to somehow stay true to itself, without trying to integrate everything that's popular at the moment? Anyway, "the lame version of TikTok " in the end, apparently, was more than accepted, since statistics show that the time users spend on Instagram has increased by as much as 24% since that moment. In addition, engagement also increased, and thus Zuckerberg's income.
As Meta pointed out regarding these results, no one was actually dealing with metrics, but they were pleasantly surprised when they saw that users still liked Reels, i.e., the short form. videos. Despite the fact that there are numerous memes on the topic "what was popular on TikTok a month ago is only now popular on Reels", it is clear that this segment of Instagram has also gained its fans.
However, it is probably about those who still refuse to join the TikTok community. How did this happen? First of all, it is the Instagram community - not only did we start to see the most diverse, interesting Reels that our friends shared, but we also started recording them ourselves. Little by little, we began to be exposed to videos and without noticing - we began to watch, like, and share them more and more.
And, in addition to this, let's say, social work, part of the credit is also taken by artificial intelligence, which tries to show us exactly what we like, what we are interested in, and what we interact with.
All in all, regardless of which platform you follow this kind of content on, it is clear that short-form video is a trend that is here to stay and will, as time goes on, take up more and more space both on social networks and in our everyday lives.
Source: Mashable
Photo: Canva