TOTAL INTEGRATED CAMPAIGN 2016

ATL / EVENT MANAGEMENT / POSM / PUBLIC RELATIONS

The campaign Total for 2016 contained the ATL campaign – billboard advertisement in bigger cities in Serbia, in specialized magazines about automobiles and via web banners on popular informative and specialized portals; the BTL campaign, which promoted the brand through a Formula 1 competition which used Oculus Rift VR, as well as the “Total Robot” guerilla campaign, which aimed to achieve great performance using unconventional methods, attract attention of the public and generate content on social media. This comprehensive campaign was finalized in December of 2016, with a press event organized in “Jugoslovenska kinoteka”.