"Naked truth“ by Durex

DIGITAL

In the period from September to October Durex started a fun-educational game called “Naked Truth” for fans of Durex Serbia Facebook page. The main objective of the game was to collect as many pieces of information about sex that were falling in form of little balloons into a giant condom. Whenever a balloon would fall into the condom, a truth about sex would be revealed. There were, also, some wrong pieces of information that had different colors and that would, if they fell into the condom, spend additional time from the player. To be qualified for the prize winning, the user needed to collect at least seven balloons with correct messages. The main prize included airplane tickets for two for any destination in the world, and it was awarded to the five luckiest players. On the other hand, all players that had at least seven correct answers had the chance to win a Durex gift pack on a daily basis.