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Durex - Truth or dare?

DIGITAL

Within the campaign When it’s ON it’s ON, Durex is causing young people to talk about the sex openly, with goal to broke the myths and misconceptions about the protection from unwanted pregnancies and sexually transmitted diseases, as well as to point out some of the most common prejudices that boys and girls have when it comes to the opposite sex. The campaign takes place on social media and is consisted of short video clips, each of which deals with one specific topic.