Our work with Total started in the beginning of the year 2016 with a full service project that consisted of several ATL, BTL, PR i digital activities aiming to raise the TOTAL and ELF brand awareness. ATL marketing included billboard, specialized magazines and web banner ads. BTL campaign which had a goal of establishing direct communication with end-users included a prize contest in Formula 1 simulation driving with VR headset, as well as the guerilla campaign with the company’s mascot, the Total robot, which represents a car engine in human form. Digital component of the marketing campaign in the year of 2016 included the creation of useful and relevant textual and video content for the company’s website and YouTube channel.
Total is one of the largest major integrated oil and gas companies in the world, with activities in more than 150 countries. The Group is also a first rank player in chemicals. Its 96,000 employees put their expertise to work in every part of the industry – exploration and production of oil and natural gas, refining and marketing, gas and new energies, trading, and chemicals. Total is working to help satisfy the global demand for energy, both today and tomorrow. More about the Total Group you can find on the group website: www.total.com