The Beiersdorf company started working with Smartpoint in November 2011, by establishing NIVEA Facebook page and setting a standard of communication with a large number of loyal customers. After a five-year collaboration and successful implementation of numerous campaigns on this social network, we expanded our business by running Eucerin and Labello Facebook pages and working on quality communication and promotion of these brands.


Beiersdorf is a leading international cosmetics company that offers innovative products for skin care. Their brands are known around the world and enjoy a lot of confidence – NIVEA, Eucerin, La Prairie, Labello, 8×4 and Hansaplast / Elatoplast. With more than 125 years of experience in skin care from one of the world’s largest modern research centers, Beiersdorf stands for high quality cosmetic products. More about the company find at